Name: Gentle Minimalist

Naming a kid is hard. Naming a business is hard. You have so much you want to convey, so much overt and also subtle messaging.

I named this business “Gentle Minimalist” because I think there can be a deep, reverently-gentle aspect to decluttering. It can be thoughtful and peaceful.

It does not have to be extreme. It does not have to be overwhelming. I like “micro-minimalism” too. Small jobs, really small jobs, like, “a shelf”. Start with a shelf. That’s it.

I want to be gentle with you. I want to be gentle with myself. I want to be gentle with the world. Together, we can be gentle AND move through hard things.